Licensing Week Adds Entertainment Showcases, Attractions, Educational Events and Networking Opportunities to May 22-25, 2017 Calendar

Weeklong event is designed to assist licensing professionals participating in Licensing Expo to maximize their time in Las Vegas

Santa Monica, Calif. (March 30, 2017) – UBM’s Global Licensing Group has revealed additional plans for Licensing Week, taking place May 22-25, in conjunction with Licensing Expo at the Mandalay Bay Convention Center in Las Vegas, NV. The weeklong program has expanded to include new and returning educational and networking events surrounding Licensing Expo. The new offerings include a full slate of business-building opportunities for attendees and exhibitors that are designed to enable licensing professionals to take full advantage of their time in Las Vegas. New additions to the calendar include industry events, networking opportunities, exclusive parties, and invitation-only Entertainment Showcases.

The invitation-only Entertainment Showcases will debut on the first day of Licensing Week, May 22 at 9 a.m., and provide participating companies with the opportunity to feature upcoming projects and properties. Companies hosting private Entertainment Showcases during Licensing Week include Cartoon Network Enterprises, Disney Consumer Products and Interactive Media, Hasbro Consumer Products, Mattel, Nickelodeon, Sony Pictures Consumer Products, Sony Pictures Worldwide Partnerships, Twentieth Century Fox Global Partnerships, Universal Brand Development and Warner Bros. Consumer Products.

Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), Licensing Expo will remain the centerpiece of the week, taking place May 23-25. The show floor hosts more than 5,000 brands from all categories and countries around the world. New exhibitors for 2017 include Scott Living/The Scott Brothers, Dezign Your Mind and Amazon Studios among others. Returning exhibitors also include Authentic Brands Group, CBS Consumer Products, Edge Americas Sports, Inc., J!NX and more.

“Licensing Week is the new destination for industry professionals. The number of events continues to grow with Licensing Expo as the anchor with new attractions added each week,” said Jessica Blue, Senior Vice President, Licensing, UBM. “We are excited to expand Licensing Week and bring key events together in an easy-to-manage calendar. This is the hub for the licensing industry and will allow visitors to maximize opportunities and attend a multitude of diverse events without leaving the city.”

Key components of Licensing Week include the Opening Keynote featuring Cole Gahagan, Chief Commercial Officer of Fanatics Inc. (free to all Expo attendees); Orientation Session; Licensing UniversityTM; Matchmaking Service; Opening Night Party; Art & Design Mixer; Agents’ Business Forum; the annual LIMA International Licensing Awards and the Women in Toys Breakfast, among others. Learn more about Licensing Week at

Licensing Expo, the longest running licensing tradeshow, has connected the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers for more than 35 years. Attendees come to spot trends, build strategic partnerships and secure promotional tie-ins. Millions of products across the world started as a conversation at Licensing Expo. This is where brand owners, licensees and retailers find the right partners to expand their businesses and create relationships.

Sponsored by LIMA, Licensing Expo takes place, May 23-25, 2017, at the Mandalay Bay Convention Center, in Las Vegas, NV, during Licensing Week, May 22-25, 2017. Complimentary registration for the Expo is available at

About Licensing Expo (

Now in its 37th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,200 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA) and organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit for the latest news and information about UBM.

About UBM’s Global Licensing Group (

The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and License TV.

About UBM

UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to; for UBM corporate news, follow us on Twitter at @UBM, UBM Plc LinkedIn

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