YBLTV: What is it the company does?
Snappy App, Inc.: Snappy is an app that combines the thoughtfulness of a real gift with the effortlessness and choice of a gift card. Snappy offers sending real gifts in seconds, while providing flexibility and choice for receivers, by giving them the power to choose the gift they like most from a collection of personalized gifts. Snappy uses a machine learning system and interacts with uses to offer its tailored gifts and match them to receivers taste and preference. Finally there is a way to save the hassle of searching for the perfect gift without settling for a meaningless and boring gift card. Snappy is here to make gifting simple, fun and special as it should be.
YBLTV: What inspired the company to start-up?
Snappy App, Inc.: A homeless guy in the streets of Tel Aviv! Huh? Yes for real 🙂 After giving money to a homeless guy in the street he gave me a surprise – a ball covered with aluminum foil and inside was a surprise – a chocolate ball! yes it was disgusting but the fact that I got a gift and had to reveal what it was – was so exciting and at the same moment I thought to myself— Why is making people happy have to be so hard? Why is buying a gift so complicated when it could and should be so simple and fun!
YBLTV: How did you go about starting up, did you apply for funding or did you self-fund the project?If so, where did you secure funding from?
Snappy App, Inc.: Self-funded our company for a whole year! Our amazing friends and family helped out a ton 🙂
YBLTV: Where do you get advice, support and/or help?
Snappy App, Inc.: From our amazing advisors who are always there in times of need and from Score organization which does an amazing job of connecting to advisors!
YBLTV: What has been your biggest challenge so far?
Snappy App, Inc.: OHH there are many challenges, can’t pick one. Startups are hard but also a lot of fun!
YBLTV: What is your next big target?
Snappy App, Inc.: Spread the Snappy word and put an end to meaningless and boring gift cards!
YBLTV: What is the best and worst thing about being a Startup?
Snappy App, Inc.: It is fun, fulfilling, exciting, has everything in it. You can learn and develop like in no other place.
YBLTV: What makes this idea different?
Snappy App, Inc.: There is nothing like this out there! All other gifting apps are focused on gift cards and are sending 1 gift but not a ton of gifts and letting recipients choose.
YBLTV: Who would be your dream customer?
Snappy App, Inc.: Everyone is invited to get Snappy!
YBLTV: How do you see the mobile landscape evolving in 2016 and beyond?
Snappy App, Inc.: I think the trends are leaning towards everything going mobile. More and more people feel comfortable to shop from their phone and do pretty much everything from it.
Connect with Snappy App, Inc.:
Business name: Snappy Gifts
Co founder & CEO: Hani Goldstein