YBLTV Review – Ritual Essential Multivitamin for Women
With the increased visibility created by social media today, women especially are judged and marked in a way unseen in past years. “Healthy” has become tied to “fitspo” or “fitness inspiration” culture online today – where cross fit and ripped muscles have become an effective tool for selling health supplements. In my declared “social media time,” I’m constantly bombarded by the beautiful people of Instagram to buy their tummy teas or detox cleanses, assuring me that these will help me achieve all my weight loss dreams. Admit it: how many of us are getting friend requests from high school classmates, only to be subjected to long, over hyped sales pitches for body wraps and supplements marketed to burn fat? In the long-run, it’s honestly hard to know who to trust when buying these supplements; sometimes, even our gyms and athletic clubs end up more concerned with the sale versus the long-term benefits we as individuals require.
I’m sure that many of you have come across, in one way or another, the multivitamin company Ritual. They’ve gained significant social media notoriety over the last several months for their multivitamin, Essential for Women. Ritual’s Essential for Women is marketed as a multivitamin for women and is easily recognizable for its clear capsule design, allowing for beautiful Instagram posts featuring its minimalist marketing.
Essential for Women is marketed as non-GMO, Vegan, Gluten- and Soy-Free, and free of synthetic fillers or colorants, and is designed to address the nine essential ingredients missing from the average American woman’s diet. This includes Vitamin K2, Vitamin D3, Vitamin B12, Iron, Vitamin E, Magnesium, Folate, and Omega-3 (which, surprise, comes from Algae Oil instead of Fish Oil). Noticeably gone are Vitamin C and Calcium, which were constant medicine cabinet occupants for many women in the 90s and early 2000s.
To be honest, I was really excited to try Essential for Women and when my first month arrived, I felt like I had joined a club designed where the core concept was “health.” Health in the sense that I may not be losing weight left and right, but that I was getting my priorities in order. Look at me, finally getting myself together in my twenties, I thought. It was the same feeling as when I finally started wearing sunblock regularly and using a nighttime moisturizer – I felt like I was taking care of myself.
One of the first things I noticed about Essential for Women was the size of the capsules. As someone all too familiar with vitamins and supplements, I was so surprised at how small the capsules were. I included pictures of my old vitamins (which I affectionately referred to as horse pills), and the difference in size was astounding. I really appreciated this aspect, since many people are uncomfortable taking pills or large capsules; this seemed to help increase the accessibility and appeal of Essential for those not use to taking some type of oral supplement regularly. I also really enjoyed the clarity of the multivitamin itself; anyone who has gone hard and fast into a fitness routine knows that vitamins are often filled with some generic powder or are large solid tablets – perhaps it was on me, but I really liked being able to see the contents of the Essential multivitamin, especially since the nutrition facts and ingredients are so easily accessible online.
Speaking of comparing traditional multivitamins versus Essential for Women, here’s another big difference: the smell. When I would take my old multivitamins, I would often feel nauseous or gassy from the smell of the pill.There was something so strong and gross about them, and that smell often settled into my stomach, creating a lasting impression associated with that odor. Essential originally had that effect due to the algae oil, with many people complaining about a fish smell; however, after receiving customer feedback, Ritual created the perfect solution: each bottle contains a solid, synthetic bar that is infused with peppermint oil. This bar stays in the bottle for the total 30 days, and is even useful after you’ve finished your bottle (I throw mine in my gym bag and my car cup holders). If you don’t like peppermint, I’d avoid these; however, peppermint has been extremely helpful for my G.I. issues and for my sinuses, so I’ve grown to love the smell. Upon cracking open the bottle for the first time, I was hit with the strong peppermint smell, and I instantly fell in love. Having the smell and taste of peppermint helped the capsules to go down easier for me, and helped to avoid the upset stomach after.
Included with my initial delivery was a sticker sheet and a small index card titled “21 Day Challenge.” As many people know, 21 days is considered to be the number of days it takes to form a habit; I’ve found it helpful in many facets of my life, from going to the gym and practicing yoga, to taking supplements and focusing on oral hygiene. It may sound silly, but I really want to acknowledge Ritual for this small gesture – it made me, as a customer, feel like they were on my side during those initial 21 days integrating Essential into my lifestyle. With such a small add-on, it felt like they were saying, “You’ve got this, it’s one small step towards self-improvement.”
Now that my thirty days are done, I personally feel sold on Essential. Instead of a Instagram fixture, I feel like Ritual, as a company, is doing so much to utilize their social media presence to increase communication with its customers. Its Facebook page is quick to answer any questions potential customers may have, and it creates a certain accessibility for customers to get their questions and concerns answered. As for Essential itself, I like that it has a focus on which ingredients it includes and how to ethically and responsibly source those ingredients to fit all lifestyles. Essential also helps me to feel more accountable for what else I’m putting into my body and allows me to feel more in control of what I’m adding to my lifestyle. At $30 (USD), I found that Essential provides these main ingredients at a lower price than what I could find locally as individual supplements, which goes a long way to condensing my list of vitamins and pill bottles.
“Ritual, as a company, empowers their customers with the tools needed to start a healthy lifestyle, and consider a wide variety of needs and desires when designing their product. With such a commitment to visibility, Ritual really seems to go above and beyond with regards to product quality and customer consideration with Essential for Women,” – Katie Hernandez, YBLTV Writer / Reviewer @khernandezybltv
Ritual Essential for Women takes away to confusion often surrounding the vitamin and supplement industry and puts the information in the hands of their customers. Ritual, as a company, empowers their customers with the tools needed to start a healthy lifestyle, and consider a wide variety of needs and desires when designing their product. With such a commitment to visibility, Ritual really seems to go above and beyond with regards to product quality and customer consideration. Mother’s Day is coming up — what are you waiting for? …Perfect gift idea 😉
Disclosure of Material Connection: YBLTV Writer / Reviewer Katie Hernandez, received Ritual Essential Multivitamin from Ritual in consideration for a Product Review.