Barneys New York Launches Holiday 2016: Love Peace Joy Project

Barneys New York's #LovePeaceJoyProject Holiday Graphic (PRNewsFoto/Barneys New York)
Barneys New York’s #LovePeaceJoyProject Holiday Graphic (PRNewsFoto/Barneys New York)

Featuring exclusive installations from Nick Cave, Rob Pruitt, Studio Job, Ebony G. Patterson, and Trey Parker and Matt Stone of Comedy Central’s South Park

NEW YORK, Nov. 14, 2016 /PRNewswire/ — Barneys New York, the luxury specialty retailer, announces the launch of its 2016 holiday: Love Peace Joy Project. In the world’s current climate of chaos and divisiveness, Barneys New York brings back the ever-needed presence of Love, Peace and Joy at a time when it is most necessary. Celebrated artists partnered with the retailer to create inventive interpretations of Love, Peace, and Joy, themes that continue to bring people together, especially during the holidays. The artists, who represent a wide range of styles and ideals, include visual and performance artist Nick Cave, contemporary artist Rob Pruitt, artist collective Studio Job, mixed media artist Ebony G. Patterson, and Trey Parker and Matt Stone of Comedy Central’s South Park. In addition to embracing the joyful holiday season at its Madison Avenue flagship, Barneys New York also brings its famed sense of wit and surprise to holiday window culture downtown for the first time in nearly two decades at the new downtown flagship in Chelsea. To further spread Love, Peace, and Joy, the retailer’s newly launched Barneys New York Foundation is debuting the #LovePeaceJoyProject, a crowd-sourced social campaign to encourage audiences to share in the seasonal festivities while supporting charitable causes.

Evocative of the positive spirit found in Love, Peace and Joy, each artist interprets these themes in a unique and compelling manner. The windows encompass the core aesthetic of each respective artist as the base, but then add another level of innovation that is unique to the Barneys New York partnership, entertaining the viewers with a dynamic viewpoint on Love, Peace and Joy. Products from Studio Job and Nick Cave will also be available starting November 17th, with items ranging from custom lollipops for $18, to silk scarves for $240, and a bronzed stamp mirror for $5,595. This marks the fourth year that Christie® has collaborated on the Barneys New York holiday window displays, helping to actualize the creative concepts and bring the windows to life with advanced visual technology. Christie is a global visual and audio technologies company that is a leader in providing the world’s most advanced projectors, complete system displays, and cinema audio solutions.

In celebration of the newly launched Barneys New York Foundation, the #LovePeaceJoyProject promotes the spirit of charitable giving for the holiday season by harnessing the power of the social media community. Kicked off by Amy Schumer and Russell Westbrook on November 16th, the #LovePeaceJoyProject encourages audiences to share a photo of themselves forming a heart with their thumbs and forefingers to represent Love, making a Peace sign, or jumping for Joy. With each post, the Barneys New York Foundation is pleased to raise awareness and provide a $5.00 donation for Schumer and Westbrook’s charities. Amy Schumer and stylist Leesa Evan’s STYLEFUND is aimed at the cultivation of personal well-being by guiding women on how to find their individual style silhouette to create true confidence. The Russell Westbrook Why Not? Foundation inspires the lives of children, empowering them to ask “Why Not?” and teaching them to never give up.

The joyous holiday sentiment will be carried into select Barneys New York flagship stores with THE LOVE MACHINE, a digital vending machine, activated by a $20 donation split between STYLEFUND and the Russell Westbrook Why Not? Foundation that dispenses a holiday surprise such as a mystery gift card or Love Peace Joy themed playing cards, pins, and patches. The #LovePeaceJoyProject will continue throughout the holiday season until January 3rd, 2017.

“I’m so excited to be part of the #LovePeaceJoyProject campaign,” said Schumer. “This incredible support from Barneys helps STYLEFUND reframe fashion to use clothing as a tool for well-being so every woman can dress with confidence daily.

“I have a longstanding relationship with Barneys New York, but am especially honored to now be working with them on this important initiative,” said Westbrook. “I am optimistic that the #LovePeaceJoyProject will help my Why Not? Foundation achieve even greater success in empowering children and helping them to reach their greatest potential.”

To further celebrate the Love Peace Joy Project, Barneys New York will feature dedicated editorial content on its successful life and style editorial site, TheWindow.Barneys.com, including exclusive interviews with artists, behind-the-scenes videos detailing the making of the window displays, as well as other content highlighting this holiday project.

ABOUT BARNEYS NEW YORK
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men’s retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 16 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider’s look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

ABOUT NICK CAVE
Nick Cave is an internationally celebrated visual and performance artist based in Chicago. He is best-known for his sculptural works called Soundsuits that are performed in as well as exhibited. These mixed-media works include myriad materials and found objects to create visually and audibly dynamic experiences. Cave has received many prestigious awards including the Americans for the Arts Public Art Network Year in Review Award, the Joan Mitchell Foundation Award, and Joyce Award. He also has recently opened the massive and fully immersive installation Until at MASS MoCA.

ABOUT ROB PRUITT
Rob Pruitt is an American post-conceptual artist based in New York City. Pruitt was born in 1964 in Washington, D.C. He studied at the Corcoran College of Art and Design in Washington, D.C. and Parsons School of Design in New York. His work has been featured in numerous solo-exhibitions including at the Museum of Contemporary Art, Detroit (2015); The Brant Foundation (2015); the Aspen Art Museum (2013); Dallas Contemporary (2011); Freiburg Kunstverein (2012); Le Consortium, Dijon (2002); and group exhibitions at the Tate Modern and Punta Della Dogana/Palazzo Grassi, Venice (both 2009), as well as performance-based projects at the Tate Modern (2009), Guggenheim Museum, New York (2009), and the Museum of Contemporary Art, Los Angeles (2013). Pruitt is represented by Gavin Brown’s enterprise and {MDC} Massimo De Carlo. Pruitt has collaborated with Barneys New York previously on a custom bespoke degrade denim event with J Brand jeans and a site-specific mural for the Freds at Barneys New York in Beverly Hills.

ABOUT STUDIO JOB
Led by designers Job Smeets and Nynke Tynagel, the Antwerp and Amsterdam-based design and art atelier is known for their fantastical creations which balance the line of art and design. Works by Studio Job have been exhibited internationally at museums such as the Victoria & Albert Museum, the Rijksmuseum, the MAD Museum, the Museum of Modern Art, the Montreal Museum of Fine Arts and the Cooper Hewitt, Smithsonian Design Museum.

ABOUT EBONY G. PATTERSON
Ebony G. Patterson is a Jamaican-born artist that creates highly entrancing, colorful paintings and installations that analyze larger societal issues. Patterson’s work revolves around questions of identity and the body, and takes the form of mixed media paintings, drawings and collages. This season, Patterson’s work is included in the 32nd Bienal de São Paolo, Brazil and her solo exhibition Dead Treez at the Boston University Art Galleries, which travels to the University of Buffalo Gallery in Spring 2017. Patterson is the recipient of many prestigious fellowships, awards and grants, most recently receiving the the 2016 Joan Mitchell Fellowship. Patterson currently lives and works in Kingston, Jamaica, and Lexington, Kentucky.

ABOUT TREY PARKER AND MATT STONE
Trey Parker and Matt Stone are American writers, directors, producers and songwriters that are best known for co-creating the Emmy and Peabody Award-winning television series, South Park. Now in its 20th Season, South Park remains one of the most powerful forces of social satire on the air today. Parker and Stone are also the co-writers of the Tony and Grammy Award-winning musical, The Book of Mormon.

About CHRISTIE®
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan. Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.

Comments are closed.