YBLTV: What is it the company does?
Pipely: Pipely is a turnkey, end-to-end gamification platform helping booth exhibitors generate new business and enhance conference engagement while providing real time analytics, insights & ROI.
YBLTV: What inspired the company to start-up?
Pipely: Under my developer studio Almog R&D, I was developing custom games and interactive booth solutions for some of the biggest fortune 500 companies in the industry including Intel, Bayer, Roche, Merck. This was very expensive and there was no easy plug and play solution not to mention nothing to really track the ROI and analytics for each conference or event. So I thought it might be worth it to develop a platform offering great interactive experiences that can be used and setup with ease – a plug and play solution with options that let customers extend upon it.
YBLTV: How did you go about starting up, did you apply for funding or did you self-fund the project?If so, where did you secure funding from?
Pipely: I took a very, very, very small investment from an investor that I know and trust. This was just to hire another developer to get to the first stage. Now we’re bootstrapping the startup. I believe in building a business first which means sales and not investment.
YBLTV: Where do you get advice, support and/or help?
Pipely: I was fortunate to have done two great startup accelerator programs; Microsoft Accelerator and TechStars in my previous startups Scoreoid and Platfarm. Being an alumni has really helped. I also have a great network from the Israeli startup community.
YBLTV: What has been your biggest challenge so far?
Pipely: Right now, I would say our biggest challenge has been bootstrapping the startup. While this was my decision – which I’m 100% happy with – it still doesn’t make it easier.
YBLTV: What is your next big target?
Pipely: Our current target is getting a number of enterprise customers. In the future we’re looking at retail and physical spaces.
YBLTV: What is the best and worst thing about being a Startup?
Pipely: I would say the best and the worst thing about a startup is the “roller-coaster.” Its crazy ups and downs that can be amazing at times and just as hard in other times. You have to be strong, but also be open minded to shift and learn.
YBLTV: What makes this idea different?
Pipely: I believe what makes our idea different is the fact that we have a platform. It’s not a custom developed solution that can only be used once, but a full platform letting our customer plug into our tech and develop their own solution. And while we offer that, we also have great data mining and a number of x20 benefits that outweigh anything in the market.
YBLTV: Who would be your dream customer?
Pipely: I’m not sure what our dream customer, but I know what our current target customer is — which is customers that do at least 4 to 8 conferences per year and have a strong marketing budget.
YBLTV: How do you see the mobile landscape evolving in 2016 and beyond?
Pipely: I see phones getting cheaper over time and more people moving to pre-paid plans that let you bring your own phone. I believe contracts are over and changing a phone every year will not make sense. Mostly due to the fact that we’re reaching some kind of limit in innovation with hardware.