The Simpsons Retail Stores To Further Expand in China

the-simpsons-2-imageShanghai and Xian City Among Next Locations in Region

June 21 2016, Las Vegas – On the heels of the successful opening of the first-ever The Simpsons store in Taikooli Sanlitun, Beijing, 20th Century Fox Consumer Products and HerChain Clothing Company announce the opening of additional retail locations. The Simpsons stores are scheduled to open during second-half of 2016 beginning in Shanghai’s Grand Gateway 66, Xi An Wu Huan Department Store (Xian), and a second location in Beijing at Joy City.

The stores to feature over 125 specially curated items each invoking the distinctive style and spirit of The Simpsons.

The announcement coincides with the unveiling of a replica The Simpsons store at the 20th Century Fox Consumer Products booth (#Q192/O200) at the 2016 Licensing Expo in Las Vegas, NV. Attendees of the Licensing Expo will get a first-hand look at the merchandise featured at the current The Simpsons store location.

In regards to the announcement, Peter Leeb, Vice President of Worldwide Brand Marketing, Strategy and Partnerships, 20th Century Fox Consumer Products stated: “The new locations – in high traffic city centers and department stores – position The Simpsons store to attract a wide and diverse composition of consumers.”


The longest-running scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Currently in production on its record-annihilating 28th season, THE SIMPSONS has won 32 Emmy Awards, 33 Annie Awards, a 2016 People’s Choice Award, was the first animated series to win a Peabody Award, and was nominated for an Academy Award in 2012 for the theatrical short “The Longest Daycare.”  The Simpsons Movie was a hit feature film, their mega-attraction The Simpsons Ride at Universal Studios has received historic expansion updates with the addition of ‘Springfield’ and the show was honored with a Star on The Hollywood Walk of Fame in 2000. It has been named the “Best Show of the 20th Century” by Time Magazine, and called the “Greatest American Sitcom” by Entertainment Weekly in 2013.

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series.

About HerChain Clothing

HerChain Clothing is a Multi-brand operations enterprise, with independent retailer brands. It is managing multiple domestic and international brands involved in a number of areas like fashion, sports, lifestyle and leisure. It is a market leader in each major niche of the product, with a strong management team and has powerful capabilities of independent development. Her-Chain has a wealth of experience managing retail channels and sufficient market resources which provide strong support to promote the brand of The Simpsons, an is highly capable of navigating the process of introduction of a full range of products to the Chinese market.

About Twentieth Century Fox Consumer Products

A division of 20th Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.


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