Deal Marks First Licensing Commitment for the Brand
Oakland, CA (June 21, 2016) – GoldieBlox, along with Random House Children’s Books, today announced a licensed publishing deal for children’s books based on Goldie Blox, the world’s first girl engineer character. The series, which will debut in early 2017, will bring Goldie Blox to life through rich, hilarious stories. Each chapter book in the series will chronicle her passion for inventing, her friends, and their world. GoldieBlox and Random House have enlisted children’s book author Stacy McAnulty, a mechanical engineer herself, to pen the series.
In making the announcement, Debbie Sterling, CEO and Founder of GoldieBlox, said, “Today marks the beginning of an exciting new chapter for the GoldieBlox brand. Working with Random House and Stacy McAnulty will help us engage with more children, inspiring them to understand how they can contribute to building a better world, and discover talents and interests they never knew they had. With this series, we are one step closer to our mission of changing the narrative around gender stereotypes. By offering a new medium to share our message, our goal is to encourage children all around the world to find their passion whatever it may be.”
“We are excited to work with Debbie and her team to extend the positive and empowering message of the GoldieBlox brand to books, and to offer young readers such an entertaining and intellectually stimulating series to engage with,” says Chris Angelilli, Vice President & Editor-in-Chief, Executive Director, Licensed Publishing, Random House / Golden Books Young Readers Group.
McAnulty, the author of chapter book series, The Dino Files, as well as eleven picture books including Excellent Ed and Beautiful, will depict the iconic engineering character, Goldie Blox, as Goldie explores her passion for engineering and inventing. The first title, Goldie Blox Ruins Rules the School, is an origin story introducing readers to Goldie’s offbeat world and the misadventures that lead to finding her new BFFs. The first two novels are scheduled to hit book shelves in spring and summer 2017.
This deal marks GoldieBlox’s first strategic licensing deal, as part of a plan over the coming months, to transition into a children’s multimedia company and build an iconic, girl-power, brand of the future.
The brand has also continued to invest in digital, gearing up to release its second app this summer. The app, “GoldieBlox: Adventures in Coding – The Rocket Cupcake Co.”, will teach fundamental concepts of coding.
About Random House Children’s Books
Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House Children’s Books is a division of Penguin Random House LLC.