Beanstalk Continues to Grow the U.S. Army’s Licensing Program

JUNE 2016 – The U.S. Army Trademark Licensing Program leverages the brand’s values of pride, performance, and personal development to build positive brand awareness and expand on American consumer touch points. Recently, four new licensees have joined the U.S. Army’s ever-growing licensing program: RMS International, Decopac, PPI Apparel and Isaac Morris Limited.

Licensee RMS International will draw on the U.S. Army’s equities of performance and pride to create a new line of U.S. Army branded hard-sided luggage, brief cases and premium duffel bags. These products will target avid travelers looking to stay stylish yet secure while also showing their support for the U.S. Army.

DecoPac, Inc., a leader in the cake bakery and food decoration space, has signed a license agreement with the U.S. Army to launch a series of branded edible cake images that consumers can use to decorate their favorite sweet treats.  U.S. Army edible cake images can be found online and in local supermarkets.

In an effort to expand product offerings to the female market, the U.S. Army has also signed licensing agreements with PPI Apparel and Isaac Morris Limited. PPI Apparel will bring to market U.S. Army loungewear and sleepwear for women. Isaac Morris will focus on creating a line of juniors apparel for distribution in mid-tier retailers nationwide.

The U.S. Army Trademark Licensing program is also looking forward to expanding into the following categories of focus: exercise equipment, office supplies, party supplies, sporting goods, swimwear and the digital and interactive space.