Bosch Integrated Cluster Dashboard and Heads Up Display
YBLTV spoke with Barbara Zelenay, Group Manager of Car Multimedia Marketing Communication & Relations for Bosch.
Barbara Zelenay demonstrated the new freely programmable instrument cluster display being used in the Audi TT. Instead of being an auxiliary display in the center console, it is integrated with the gauges in the dashboard. Not only does this eliminate the need to look away from the road ahead of you, the display changes the type of information shown depending on the conditions. Gauges will increase or decrease in size and entertainment information will automatically be diminished when the system senses the need for a different focus.
One step forward is the heads up display which shows on a small screen that sits above the dashboard and at the base of the windshield. Here, information is viewed directly in the line of sight, with navigation even projecting onto the diver’s view of the road itself.
Bosch Introduces the Dremel “Idea Builder” Home 3D Printer
Next YBLTV spoke with George Burin from Robert Bosch Tool Division about this year’s launch of the home 3D printer by Dremel, owned by Bosch. This 3D printer is truly for the home, with an easy “out of the box” setup, where customers can be up and running in five minutes. Partering with Autodesk provides an easy software interface. Future plans include dual extruders for multi-color printing and the ability to print onto metal and wood for more complex projects.
The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros ($61.2 billion). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch invested some 4.5 billion euros ($6.0 billion) in research and development and applied for some 5,000 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.” Additional information on the global organization is available online at www.bosch.com, www.bosch-press.com, and http://twitter.com/BoschPresse.