At the event that will take place in Las Vegas, the leader in licensing in Brazil will present their variety of families of characters of Monica
Mauricio de Sousa Productions (MSP), a leader in licensing in Brazil, will attend the Licensing Expo 2014 that will be held at the Mandalay Bay Convention Center in Las Vegas, United States on June 17-19. MSP, which looks to continue the internationalization of its properties, which will have a booth at the event.
As the second time attending the Licensing Expo, the company will show the entire contents and trademarks of Monica as well as the families of characters such as Monica and Friends, Monica Teen, Chucky Billy, Monica´s Baby and Monica Toy, which is the newest release of the company and focuses on 2D features in toy art style and animations without dialogues and very funny, to captivate all audiences. More than 10 million video views of Monica Toy on the official channel of Monica on YouTube – www.youtube.com/turmadamonicatv – and the total minutes watched estimated at 4 million minutes, which is equivalent to 7 years and 362 days, (i.e., almost 8 years).
According to the Executive Director at Mauricio de Sousa Productions, Monica Spada and Sousa, expectations for the event are positive. “We intend to close a deal with possible international contacts, prospect new clients and media outlets, map out competitors and possibly enhance our activities and networking abroad in this context ,” says Monica .
Currently, Mauricio de Sousa Productions licenses more than 3,000 products through over 150 national and international industries that can be found in different sectors such as: toys and games, stationery and school supplies, food, clothes, shoes and accessories, personal care, decoration, videos and DVDs, magazines and books, pets etc.. In it’s career, which spans over 50 years, MSP has already contributed to increases of over 400 % in sales of products that bear it’s name. These products are quality guaranteed by Mauricio de Sousa himself, designing creator of Monica.
Currently, the company now has content in multiple languages and various platforms and is already present in countries such as Japan, Portugal, Spain, China and South Korea, among others.
MSP – responsible for producing comic books, animated series, creation and character development, product licensing, and all projects related to the characters of Monica – has approximately 86 % of the market in the field of comic books, being one of the largest studio in this sector worldwide and has reached 100 titles of books published per year totaling two million copies in bookstores.
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