VIDEO: Tapping Into $40 Billion Retail Licensing Sector Takes Authenticity

Chris DeMoulin, Executive Vice President, Customer Development & President, Licensing, Advanstar Communications, Inc. speaks with YBLTV Anchor, Erika Blackwell at MAGIC.

Chris DeMoulin, Executive Vice President, Customer Development & President, Licensing, Advanstar Communications, Inc. speaks with YBLTV Anchor, Erika Blackwell.

YBLTV had the pleasure to speak with Chris DeMoulin, Executive Vice President, Customer Development & President, Licensing, Advanstar Communications, Inc.

We asked him how a growing apparel or fashion company can tap into the $40 billion retail licensing sector. DeMoulin expressed that it is very important to know your fan base and why they love you. Celebrities, such as Kathy Ireland, Mary-Kate and Ashley Olsen and Gwyneth Paltrow have nurtured and built strong brands by being relatable and authentic at the core.

Be sure to visit MAGIC. Learn more about the Licensing Expo from our show coverage and visit Licensing Expo today!

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