LG Electronics USA unveiled its broad 2013 line of digital signage products at Digital Signage Expo 2013, led by the industry’s first 84-inch class “Ultra High-Definition” 4K digital signage display*. Visitors to the LG booth had the opportunity to interact with LG’s business-to-business (B2B) solutions for multi-touch displays, transparent displays, outdoor signage and new commercial applications for airports and retail settings.
YBLTV had the opportunity to speak with LG Electronics’ Dan Smith, Director of Digital Signage. Dan showed us LG’s flagship digital signage monitor for 2013 – its 84-inch class (84.0 inch diagonal) Ultra HD Signage Display. Boasting pixel resolution of 3840 x 2160, four times higher than Full HD displays, it offers the sharpest picture available on a large-screen display. The massive display is already attracting attention in the first-ever installation of 4K digital signage at Las Vegas’ McCarran International Airport.
“As the use of digital signage continues to expand, the importance of image quality and color accuracy is increasing as well. LG’s IPS LED displays allow for faithful product representation across the digital signage medium – raising the standard for digital signage.”- Dan Smith, Director of Digital Signage, LG Electronics USA
Smith also talked to us about IPS or In Plane Switching which is integrated into all LED models, including the 84-inch class Ultra HD screen. The panel technology helps ensure accurate color saturation and contrast at wide-angle viewing (both horizontal and vertical), resulting in a display with great picture quality that can be installed at virtually any angle or height. LG’s unique display technology also provides a temperature tolerance of up to 230 degrees Fahrenheit (110 degrees Celsius), which helps alleviate a common problem of screens overheating, affecting picture quality.
“IPS technology means wider viewing angles, enhanced image quality, improved reliability and optimal brightness, all key attributes for a superior digital signage solution,” – Dan Smith, Director of Digital Signage, LG Electronics USA
LG Electronics USA, B2B Senior Vice President, Y.K. Cho is quoted as saying, “From stunning Ultra HD solutions for retail to ‘shine out’ technology for outdoor displays, LG continues to advance the digital signage sector.” Cho continues, “The outstanding product line-up showcased at DSE demonstrates LG’s superior display technology and solutions for a wide-range of real world commercial applications.”
LG solutions demonstrated at Digital Signage Expo 2013 include the world’s first Ultra HD digital signage, stunning outdoor displays, versatile ultra-wide signage, expansive video walls, high-end pro-grade digital signage and LG EcoSmart™ features.
World’s First Ultra HD Signage
The all-new Ultra HD commercial widescreen LED screen (model 84WS70MS-B) provides immersive wide viewing with a high quality and vivid picture featuring Ultra HD technology, quadrupling FULL HD resolution to 8 million pixels. The Ultra HD 2160p display has a bezel width of just 27.9mm at its thinnest point. The 84-inch class Ultra HD display may be mounted in portrait or landscape mode and also features a multi-touch option perfect for commercial applications.
Stunning Outdoor Displays
The 47-inch class (47.0 inches measured diagonally) LG 47WX50MF Outdoor Display features technologies that make it a well-suited solution for delivering messages in outdoor spaces. In addition to LG’s IPS panel technology, the 47WX50MF features LG’s Shine Out™ technology, which is designed to deflect ambient light, helping to avoid color wash out or lackluster images. Shine Out and the display’s brightness level of 2,000 nits combine to produce content that looks great even in environments with abundant natural light.
Versatile Ultra Wide Signage
LG will also showcase a number of real-life scenarios in which the 21:9 aspect ratio of its ultra wide signage (model 29WR30) can be used to produce a stunning effect. Whether used to display news and advertising, or as a virtual banner, providing up-to-the-minute information at bus stops, movie theaters or restaurants, this new product provides value in a broad range of public settings.
Expansive Video Walls
Perfect for hotel lobbies, retail environments and more, the backlit WV30 offer full HD 1080p picture and is expandable up to 15 x 15 tiles. This 47-inch class (47.0-inch diagonal) monitor has an ultra narrow bezel of only 3.9mm (left/top) and 2.4mm (right/bottom), and functions in both portrait and landscape mode. It also incorporates an IPS panel, 800nit brightness and Shine Out technology (WV30BS features 500nit brightness and doesn’t have Shine Out). LG also offers the 55-inch class (54.6-inch diagonal) WV70, which has an even smaller bezel at 3.4mm (left/top) and 1.9mm (right/bottom).
High-End Pro-Grade Digital Signage
The WS10 and WS50 series are Full HD 1080p edge-lit LEDs with IPS panels and respective brightness of 450nit and 700nit. The WS10 also includes a built-in media player, while the WS50 features a sleek look with a super narrow bezel of 11.5mm. The WS10 is available in 42-, 47- and 55-inch class (42.0-, 47.0- and 54.6-inch diagonal) sizes and the WS50 in 42- and 47-inch class sizes (42.0-, 47.0-inch diagonal).
All of LG’s LED signage displays are ENERGY STAR® qualified and incorporate LG’s EcoSmart features, which allows for multiple manual and automatic options for energy conservation, providing an ideal solution for corporate and lodging environments looking to save on energy costs. EcoSmart includes the following energy saving features:
• Dynamic Power Savings – reduces power consumption and optimizes picture settings
• Static Power Savings – allows the installer to set the preferred power consumption level
• Intelligent Sensor – allows integrators to program the display to respond to the ambient light in the room and automatically reduce brightness and energy output under most circumstances
*No “ultra definition” or “4K” video content is currently available. May not be compatible with all UD broadcast standards if and when developed.
Designs, features and specifications subject to change without notice.
About LG Electronics USA
The LG Electronics USA Home Electronics Business-to-Business division serves customers in the U.S. digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Home Electronics Business-to-Business delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force in consumer electronics, home appliances and mobile communications. For more information, please visit www.LGSolutions.com.