YBLTV had the pleasure to speak with Sony Electronics, Inc. Training Manager, Philip Jones. Sony unveiled an expansive line-up of new products and technologies that span the entire consumer entertainment experience – in or out of the home. Sony’s newest devices offer something for everyone: from Wi-Fi capability, Internet connectivity and easy One-touch function using Near Field Communication (NFC) to HD, 3D, 4K and more.
From groundbreaking innovations in smartphones, tablets and PCs to the latest developments in digital imaging and 4K and connected TVs, Sony’s exhibit is built around consumers’ desire for networking and interacting with friends and family across platforms and applications. The emphasis is clearly on connectivity, superb picture and sound quality, and a unique mix of electronics, content and network services.
“We have many exciting new products at CES, combining that magical mix of science and wonder, design and function, usefulness and elegance, technology and entertainment content to create an emotional experience that only Sony can deliver,” said Kazuo Hirai, President and Chief Executive Officer of Sony Corporation.
The new Sony technologies on display at CES are the culmination of years of design and engineering innovation, and they build upon the landmark products that Sony brought to market in the past 12 months, including ground-breaking touchscreen VAIO PCs; a bold entry into 4K televisions with Sony’s largest TV model to date – the BRAVIA 84-inch 4K LED TV — and an award-winning line of new digital imaging products. These technologies and more form the cornerstone of the new Sony products at CES.
Sony Xperia™ Smartphones at CES 2013
Sony is highlighting its new Xperia Z and Xperia ZL smartphone models. Each delivers a unique “superphone” experience, with a Snapdragon™ S4 Pro quad core 1.5 MHz processor for faster multi-tasking, full 1080p HD, 5-inch screen for superior viewing, a 13-megapixel camera with HDR video and LTE for superfast entertainment.
The flagship Xperia Z model delivers the best camera experience available on a smartphone. It features Exmor RS for mobile, the world’s first image sensor with High Dynamic Range (HDR) video for smartphones, so consumers can take beautiful videos as well as stills even in strongly backlit conditions. Sony’s new battery STAMINA mode can improve standby time by four times or more. A combination of Sony media applications – WALKMAN®, Album and Movies apps – lets users find, share and play content with intuitive, common controls and a beautiful interface that can be shared across the PC, tablet and smartphone.
Through the Sony Entertainment Network, the Xperia Z model, as well as other compatible devices, gives consumers access to more than 18 million songs and more than 100,000 movies and TV series from all the major studios. In addition, the new phone is dust-resistant and water-resistant to a depth of one meter for up to 30 minutes.
The Xperia ZL model, sporting a smaller form factor but delivering the same immersive entertainment experience as the Xperia Z, will be available only in select markets.
New products like the Sony Xperia Z and Xperia ZL smartphones also deliver the benefits of a technology found in many of the new Sony products: One-touch function based on NFC, the easiest and fastest way to wirelessly connect and enjoy music, photos and videos from a smartphone.
Sony has the largest range of NFC-enabled devices with built-in One-touch functions, including a Blu-ray disc home theater system, sound bar, wireless speakers and other home audio products; headphones, portable speakers and mobile devices. Sony’s new Personal Content Station is a 1TB device that consumers can use to manage precious memories with One-touch function. It can connect wirelessly to a home network to store, view, and share photos and videos from smartphones and tablets such as Sony’s Xperia models.
One-touch function is also connecting smartphones with select Sony BRAVIA TVs. For added home theater mobility, Sony is including NFC capability in its new wireless Bluetooth speakers (models SRS-BTX500, SRS-BTX300, SRS-BTM8 and the lightweight SRS-BTV5). Even Sony headphones deliver the benefits of One-touch function, starting with the new headband-type MDR-1RBT model with a unique smartphone mirroring capability.
With more than four times the resolution of today’s HD TVs, 4K technology delivers a more immersive and dynamic viewing experience. And when it comes to 4K, Sony has a reputation for being first, a pattern that will continue at CES.
Sony began the 4K revolution, unveiling the first commercial 4K projector for movie theaters – now more than 13,000 4K projectors are installed at theaters worldwide – and the first professional camera to produce 4K content, the F65. With a 4K home projector, a full line of 4K-capable home entertainment products with the recently introduced 84-inch 4K LED TV and a pre-loaded 4K content delivery system – another 4K first — Sony offers an end-to-end 4K ecosystem that no other company can promise.
Sony is unveiling two new 4K LED TV models with 55- and 65-inch screen sizes (the XBR-65X900A and the XBR-55X900A) to be introduced this spring. Both deliver the same stunning 4K resolution but at a more accessible price range to bring the 4K viewing experience to an even wider audience.
Sony plans to introduce the first 4K content distribution service in the United States this summer. With the use of a dedicated 4K Media Player, consumers can enjoy 4K native content from Sony Pictures Entertainment at home in stunning picture and sound quality.
Sony is also combining 4K technology with another display technology it pioneered: OLED. Sony launched the world’s first 11-inch consumer OLED TV in 2007, and has had great success in commercial markets with larger-screen professional OLED monitors. A 56-inch prototype 4K OLED TV will be on display, demonstrating a major step forward in the consumer viewing experience.
Sony is also exhibiting a prototype of its first 4K consumer camcorder, as well as other 4K digital imaging solutions such as “PlayMemories Studio,” and the industry’s first line-up of 4K-mastered Blu-ray Discs of existing films.
Sony Televisions with enhanced usability and connectivity at CES 2013
Traditionally a hallmark of Sony’s CES exhibit, the new TV models on display reflect the changes in how consumers watch TV, meeting the desire to simultaneously access information through built-in guides and from secondary devices such as a smartphone, tablet, or PC.
Sony’s new TV SideView application uses second screen connectivity to provide an entirely new, dynamic graphical interface through which consumers can interact with their TV, view listings and manage/operate embedded applications on the big screen. It can also extend the social nature of TV, allowing consumers to share their experiences in real time with others. TV SideView can be used as a universal remote control for a TV or to control other devices via IR. TV SideView also allows easy cross search of content from various sources using voice recognition.
Sony is continuing its commitment to developing newer imaging technologies, the latest being “TriluminoS Display.” Designed to deliver truer blues, greens and reds, this technology will be available on select new Sony 2K and 4K television models. In addition to TVs, Sony is expanding the color pallet of its 2013 Cyber-shot, α (Alpha) and Handycam lines with the addition of “TRILUMINOS Display,” with plans to expand it to the VAIO PC family.
Sony Digital Imaging Products
Adding to the acclaimed introductions in its α (Alpha), Cyber-shot and NEX camera lines, Sony is furthering the convergence of digital cameras and smartphones and tablets with new models like the Cyber-shot DSC-WX80 camera. This model lets consumers easily share memories directly from the camera to a smartphone. Another new Sony product at CES, the compact Cyber-shot DSC-TF1 camera with a new rugged design, is the perfect accessory for weekend adventures, family vacations and everything in between at a competitive price-point. It is waterproof (up to 10m/33ft), dust-proof, shock-proof and freeze-proof.
Sony is also enhancing its Handycam camcorder lineup with the “Balanced Optical SteadyShot” feature. The new camcorder models (HDR-PJ790V, HDR-PJ650V, and HDR-PJ430V) are equipped with a built-in projector and can be Wi-Fi enabled with the addition of an optional accessory so users can upload images to social networking sites via a smart phone or tablet.
Finally, Sony will build on its first-ever digital recording binocular technology with a new prototype. Smaller and lighter, this prototype will add an OLED viewfinder and “hyper-gain” capability, enabling images to be captured in the dark, further enhancing picture quality. It will even be dust-proof and splash-proof to meet the rigorous demands of outdoor usage.
From easy One-touch sharing of content and intelligent TV watching to exquisite picture and sound clarity, Sony’s new products and technologies are designed to elevate the consumer entertainment experience.
About Sony Electronics
To learn more about Sony’s new products, visit www.sony.com/CES.
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD and 3D high-definition televisions, Cyber-shot® digital camera, Alpha Digital SLR camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers, Reader devices and Sony Tablets; and in high-definition professional broadcast equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. For more information, visitwww.sony.com/news or join the Sony Community: www.sony.com/blog; www.facebook.com/SonyElectronics; www.twitter.com/SonyElectronics;www.youtube.com/SonyElectronics; and www.pinterest.com/SonyElectronics.
I am still in complete awe of the beauty and wonderment of Sony’s booth at International CES 2013. It had to be – by far — the biggest, most beautiful booth I have ever seen in all of my tons of shows… Absolutely, without a doubt — beautiful. – Erika Blackwell, Anchor, Your Biz LIVE TV