VIDEO: Augmented Reality Soars with Qualcomm and Sesame Workshop

YBLTV has chatted with Mindy Brooks, Director of Education and Research for SESAME WORKSHOP, the nonprofit educational organization behind Sesame Street and so much more. Qualcomm Incorporated (NASDAQ: QCOM) and Sesame Workshop have created an amazing learning experience for kids. This app is way, cool! It uses Vuforia augmented reality (AR) platform’s text recognition technology, allowing the app to read. …And there you have it – Big Bird reading to your child – what a terrific way to learn! Coming this summer, we’ll be on the lookout for this way-to-cool app!

Qualcomm’s award-winning Vuforia platform transforms real-world objects into interactive experiences for use in gaming, interactive media and instructional applications. With its industry-leading computer vision technology and support for more than 400 smartphones and tablets, Vuforia has been embraced by more than 17,000 developers and adopted by leading global brands to drive engagement with advertisements and product packaging. Additional information is available at Also visit,

About Qualcomm

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at

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