Matcha.tv Combines Streaming Video Aggregation with Meta and Social Data for a Personalized, Mobile Video Experience

Matcha.tv Users Can Find, Follow and Watch Favorite Streaming TV Shows and Movies Directly from iPad

San Francisco, CA (PRWEB) March 14, 2012 Matcha.tv, an online video aggregator that intelligently integrates users’ streaming video services, social graph and rich metadata for a more personalized video experience, is now available for iPad users with the launch of the Matcha.tv iPad app. Matcha.tv users can now easily find, follow and watch their favorite movies and TV shows from various providers such as Netflix, Hulu, iTunes, Amazon, and Comcast Xfinity directly from their iPad via Matcha.tv’s unified user hub.

With more than 200,000 on-demand, streaming video titles scattered across multiple services and devices, the process for finding and following movies and TV shows online has become increasingly fragmented – and frustrating – for consumers. Viewers are also spending too much time searching for content and getting irrelevant results in return. Matcha.tv was specifically developed to combat these problems.

“Before cable TV we relied on the latest copy of TV Guide to help us find and follow our favorite TV shows and this later evolved into the electronic program guide that many of us still use today,” said Guy Piekarz, Matcha.tv co-founder and CEO. “However, the explosion of the streaming video industry – along with the increased popularity of tablet devices – has dramatically changed how users are finding and watching movies and TV shows, and the idea of a single programming guide must be re-imagined. Matcha.tv’s personalized aggregation technology quickly filters through 200,000+ streaming video titles to provide accurate and intelligent recommendations so users can start watching their favorite videos faster.”

Matcha.tv’s goes beyond aggregating 200,000 titles of premium content, incorporating multiple layers of smart functionality to create a personalized program guide, including:

Rich meta and social data – In addition to basic content information (title, date, duration, etc.) provided by each online video service, Matcha.tv aggregates rich metadata from sites like IMBD, Rotten Tomatoes, YouTube as well as Facebook open graph to provide movie trailers, professional reviews, friends’ ratings and viewing history.

A proprietary social recommendation engine – Recommendation engines help users filter through massive content catalogs, but often fall short of users’ expectations. Matcha.tv’s unique recommendation engine combines traditional collaborative filtering algorithms with a user’s own social graph.

Curated channels – Matcha.tv uses a combination of algorithmic and crowd sourcing methods to offer users unique channels of new content (e.g., Hottest, Recommendations, Friends and Newly Available).

Smart cloud DVR – Like a smart online DVR, Matcha.tv’s DVR will always point users

to their next available episode across all the selected services and devices.

With global iPad sales approaching 100 million, Matcha.tv developed its iPad application to serve these mobile users – most of whom report watching on-demand TV shows, full-length movies and live broadcasts on their devices. Additionally, the company plans to release its application on more platforms later this year.

About Matcha.tv

Matcha.tv is an online video aggregator that allows users to find, follow and watch streaming video content from premium providers such as Netflix, Hulu, iTunes, Amazon, and Comcast Xfinity in one place. Matcha.tv’s guide goes beyond aggregating 200,000 premium titles and adds multiple layers of smart functionality, including rich social data and a proprietary recommendation engine to create a more robust and personalized video experience. For more information, visit http://www.matcha.tv.

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